What is Inner Beauty Growth?

Est. 2021

Inner Beauty Growth is an online platform for beauty professionals providing education, focused on business growth and emotional wellness. We give our students the tools and support they need to stop grinding and start THRIVING!

Erica Schlabach, MBA

Founder Inner Beauty Growth
International Educator & Speaker
Licensed Nail Tech

As a licensed nail tech, educator and owner of Erica's ATA her passion for education and vision to see people live their best lives birthed Inner Beauty Growth! After teaching many technical workshops, she continually noticed the despair and burnout the participants were feeling.

How could she not respond when she saw hurting hearts time after time? The reality is, beauty professionals have not been equipped with the emotional wellness tools to navigate all that their clients bring to them. Erica wanted to create something meaningful that would not just fill the void but would empower and make a generational, long-lasting impact.

She is passionate about:

  • Cheering people on as they work to improve themselves
  • Encouraging people to not just live life but thrive
  • Lover and believer in the Enneagram to better herself and appreciate others for who they are (She is an 8 wing 7.)
Erica Schlabach, Owner of Inner Beauty Growth & Erica's ATA

Coach Kate

Licensed Certified Social Worker, Enneagram Certified Coach

Kate joined Erica's ATA on March 3, 2020 on the brink of a pandemic after working for a mental health agency in Nashville, TN for close to 10 years.

Kate was brought onto the team with the intention of her role offering guidance and support to provide tools and resources to encourage emotional wellness in the beauty industry. She is trained in developing employees, improving team culture and overall communication.

She is passionate about:

  • Seeing people move towards action and change
  • Helping others become their best selves
  • Building effective teams
  • Motivating others to reach their goals and fullest potential
  • Using the Enneagram as a tool for individuals and teams to grow and learn (She is a 2w3!)


A member of Erica's ATA since birth, she officially became the Creative Director of the company in 2016. After she graduated from Ohio State University, she has worn many hats, including animator for the courses you see on Inner Beauty Growth!

She has seen the need for emotional health for beauty professionals in her interactions on social media, trade shows and other opportunities throughout the company. April enjoys helping people grow while incorporating fun!

She is passionate about:

  • Seeing teams find ways to work together effectively
  • Community and seeing others share their strengths with one another
  • Others being educated and understanding tools, techniques and technology in a creative way
  • Investing in her own growth with the Enneagram as a type 9, our peaceful and flexible team member!
April Forrest

We promise to...

Educate - Leverage expert knowledge and experience to inspire
Entertain - Deliver education in an entertaining, easy-to-understand video format
Empower - Motivate & inspire you or your team
Engage - Support students with empathetic coaching
The Inner Beauty Growth Promise

Tomorrow you'll wish you had started today.